I am so excited to be writing this post! , why ? because I know how much value this is going to bring you. If you have an etsy shop or you are thinking about opeing one OR wondering how to start an etsy shop .
Chances are you are struggling with driving traffic to your shop and etsy listings. I was once there… I used to struggle day in and day out and my etsy listings refused to show up in page one or even near that!
And then one day (actually it took years for me to figure it out) I was finally able to figure it out and was able to successfully bring my listings ranking on the first page.
I was blown away! so excited ! the whole world of SEO for Etsy seemed like a foreign language and a divinci code to me before that I wished I would finally figure out. But infact the whole thing is just a matter of a few tweaks. Today I am feeling excited being able to share this with you.
Disclaimer: I am not an EXPERT in SEO and I do not claim to KNOW IT ALL. There can be various ways to show up on etsy’s first page, having tried many ways this is the way that worked for me and I am putting this out there in hope that this will help other struggling Artists and crafters trying to make money online or wondering how to start an etsy shop .
Below are some of the Fundamentals of creating a perfect etsy lising. In my upcoming posts I will be sharing with you the tools that I recommend to help you with the process.
For your very basic understanding The skeleton of an etsy listing consists of the following parts
- The title
- The description
- the tags
- the images
Now lets understand the importance of each of them.
The Etsy listing Title
Etsy provides a space for around 140 characters for you to create a title for the product. in order to create a traffic driving etsy title you can break it into 3 parts.
the middle and the rest
Do your long tail keyword research and place your long tail keyword in the very beginning of the title. A long tail keyword is a specific keyword that describes your product, it has a strong search potential on etsy and also on google and it comprises of 3 or more words.
for the middle and the rest you will place your OTHER keywords that also have strong search potential.
So your title could be something like this
Long Tail Keyword, 2nd Choice keyword, 3rd keyword, 4th keyword, 5 keyword, describing words for rest of space.
In my upcoming posts I will help you discover and find these Long tail, 2nd, 3rd , 4th and 5th keywords.
The description is the place where you will entice and grab your customers attention. Your customer has gone through a process and finally landed to your listing now it is upto you to sell your product. imagine you are walking into a store and a woman comes in front of you she is selling a scarf. How do you imagine she will approach you that you fall in love with the scarf enough to open up your wallet.
Here is a scenario
She walks up to you dangles the scarf in front of your eyes and goes on …..
“This scarf is made of wool, the thickness of the wool is perfect for a scarf and it took me 10 days to make it buy it”
She talks about “How this scarf will benefit you” “How this will help you keep the cold away” and “Why this purchase is going to be a good decision”
There you have it ! she sold you the scarf when she talked about YOU not How .
It is as simple as that.
Craft your description with an attention grabbing statement, followed by the problem provide a solution and then give a call to action.
We will be talking just about these parts of a perfect description in the coming posts.
OK , so now you are at the part which actually makes your shop show up in search results, The Tags!. Remember the perfect title that you crafted? take that title and write various tags out of it , various options and possibilities using the keywords used in the title and dont forget to add the descriptive words as well.
Etsy provides 10 images spaces to upload various photos. Use all of them! this does help in how healthy your etsy listing is . A picture is worth a thousand words use your photo space wisely and tell your story!
Ready to craft your own listing?
For years I believed that selling Art is an easy task , which ofcourse I was led to believe . Somehow , some where and by someone.
I have no idea.
BUT I believed that all you had to do is to come with a creative idea that is brand spanking new and create something around it . Enjoy creating it , create it from the heart, throw it out in the world , get praised and that’s what creativity is all about.
I nailed it, I was led to believe by the praises that I got for my work that I nailed it .It was easy for me to wake up to a new day create something new and just be content with it.
For years I believed that, I am a very creative person and that I can easily sell my creativity. Now a belief deep rooted like that has two sides of it , either, you become over confident. OR , you get so lost in creating new Art that you entirely forget about selling side of it.
But wait here is another downside of this
You confidently give your art in the hands of “trusted” source to be sold “For you ” and on your behalf.
But what they aren’t telling you about selling Art Online is that you must know your rights and besides just knowing your rights , you must also know HOW they can ” Trusted” sources can go about cheating you.
I got badly cheated and stabbed on the back by an Art Licensing agency. Who took my art and took advantage of a “Line in the contract” that “really meant” something which ripped me off “MY RIGHT” over “My Work”.
To this day since last 2 years I have NO IDEA how many copies and products of my art have been sold by this Agency and they continue to do so. My emails were answered back for a while for the initial time of my protesting but not for so long.
As a result the Artist within me had a jolt !
I mean the deep initial jolt that really shook my creative side and I was unable to draw or create for a period of 2 years. Damn two years, I found myself lamenting about not being able to create something or anything.
I felt suffocated ! the artist within me screaming …….the ideas and creativity both abandoned me….. I was left alone.
I found myself struggling to find help trying to find the root cause of “not being able to create anything”.
Struggling to create something , anything !!
All this while the creative side of me screaming at me from inside , trying to break free , come out and like Elizabeth Gilbert in Big Magic: Creative Living Beyond Fear says
” creativity screams to come out through you and if you don’t listen to it…. it will go and look for some other souls to bring it into realization”. (Read in detail here )
Dozens of ideas , failed to see the daylight through me found new souls those who listened to them and brought them into realization.
Ironically it is really painful to feel an idea banging against you screaming to you for realization. And then comes a time that you can feel them fading away.
And then suddenly you come across that creative idea, making bad faces at you, cause they found another outlet . Another creative soul who respected them enough and shaped them out.
I am a bit of an empath, ideas when they come to me they just come in bunches and no being able to transform them into reality really feels painful. I fought for a long time with the inability to create anything, inability to “Birth” these ideas. Failing at it , painfully seeing them adopted elsewhere.
I paid a heavy price for not listening to my intuitive sensitive side , burdening it with the “betrayed acts of trusted body”. I wasted 2 creative years of my life . Hell dozens of ideas knocking at my creative door and then finding other homes……..
Fighting it I tried “OTHER” arenas to bring my ideas and creativity to reality only to find being “betrayed” once again. Well thats another story for another day………
Today I find myself waking up from this burden of betrayal by someone else. And I wanted to start my journey by letting go of the pain of betrayal, and come out of the black cloak over my creative side.
And I am compelled to share my journey and the struggles of the two years and the process that helped me overcome that in hope that someone else might find a way out of un-creativeness a bit sooner than me.
With less scars left over the creative soul……
In the coming posts I hope to share how you can too come out of it if…..
How I started selling Stock photos and illustrations and from where you can too.
It all started way back around 12 years ago when once i was sitting in front of my computer clueless and projects less . Nothing to work on and no idea to where to get work from.
Thats when i started to think backward , by backward I mean i wondered from all the cool illustrations and graphics coming from that we used to buy for our projects. At that time I was working in a telecom company and my job was to create multimedia sms . I would score the internet looking for inspiration and graphics to use . But to tell you the truth the job was 9-5 and not much fun.
As i wondered from where these graphics coming from I now looked at the source sites with a different eye . As I looked i found a little button saying Contributor. Now what was that I had no idea. I clicked on that read it through and signed up and after that soon my graphic design profession took another turn.
I was soon crazily creating illustrations and uploading them to multiple contributing website. The day that i earned my first $.30 was such an encouraging day. I was “Freelancing” earning for myself !. How satisfying this $.30 was ! I was hooked!.
And then I started looking further for more sites to contribute to and pretty soon my portfolio was up at 5 websites. And I was earning form myself. It started from $.30 and now the whole process has grown into my very own website for graphics.
The good that came out of all this is a satisfaction of being ones own boss and alongside client based custom illustration jobs.
I would like to share a few websites that I have contributed in the past and hope that it might open doors for opportunity for someone else as well.
So what really is stock imagery?
Simply put, stock imagery means any art that already exists and is ready to use. A stock agency curates a library of images on large number of subjects and licenses those images to customers. People often refer to “stock photography,” but “stock” can refer to any type of visual content, including photos, videos, or illustrations.
below are some of the stock sites that i have personally used in the past during my obsession with stock image contribution. These are in order of revenue that i generated and still generate from them.
You can sell stock photos , Vector illustrations and various design elements from this website. After you apply as a contributor you are provided an ftp area as well as upload interface.
If you are uploading vector files then you need to save them as EPS files . I have shared a post about how to prepare file as an eps for submission a while back . That can be accessed here.
Shutterstock has been one of my favs when i started uploading work. The uploading process used to be a bit simpler but still it is not too techy. Once you are on the site the Become a contributor button is on the top right. Shutterstock sell royalty-free images, footage, vectors and illustrations. You can apply to be a contributor here.
For me shutterstock had been a favorite one because they don’t pressure you into exclusively distributing images or video . Your content is yours to control to maximize your selling opportunities and profit.
Not such revenue generator for me , but since you are ready to upload and contribute to other sites . This can generate a few more .
Why you wont find my portfolio on istock ? it is simply because you have to be an exclusive with them to start selling. And if you are an exclusive then in my openion going to the road of stock imagery and earning from a multiple streams becomes a bit difficult. But hands down istock is one of the best stock photo website out there.
So creative market is more of a full content resource website , from where you can take a step further and start selling templates , themes , fonts and other resources too. I love the simplicity of creative market and I see a great potential in selling through creative market BUT if you package your content well.
Graphic river has been in the industry for a while now and has proved to be a good resource for graphics. I personally like to buy through creative market when it comes to themes resources and fonts. But Graphic river is a good competition and has turned a lot of sales for me over the years. My portfolio is really really very small over there but still I get a small chunk of money now and then.
I currently plan to take my graphics down from fotolia , reason you ask? at times fotolia used to bring sales that ranged from $5-$10 each graphics . But lately I have noticed that their royalty has fallen down to
$0.30 , just rechecked gone down to $0.25 . It seems that they have sold out rights to images to some other websites as well , as I have found my images being sold from there on couple of other “unknown” , websites as well that sell stock images.
Alright so Etsy is hands down i have found to be just ok among many mentioned above . The amount of images that you sell through Etsy needs additional advertising on your part . While when you are selling through stock photography websites 1-7 all you need to know is better keywording . But once you start selling through etsy you must be aware of ways to drive traffic to your shop , SEO , social media marketing and more.
Zazzle in my opinion can drive you more earnings if you have a potential of visualizing your products on various products. You can upload any of your graphics and then using bulk tool create multiple products ranging from stationary to homeware or more. Despite the fact that I am no longer creating many products through Zazzle but my Birthday invitations store and Art Prints shop are giving me an extra income.
Last but not the least there are a few more websites through which you can sell your photography stock imagery and graphic design resources. these are …
Just like etsy Artfire gives you ability to host digital content for instant downloads but then you have to work extra to drive traffic to your shop . That can or may include your social media skills to sell art online .
The March 2016 Calendar that i have for you today is finished with some roses illustrations and watercolor splashes . March is already here and I am already planning my next three months using my Goal planner Workbook. And as an extension to that I really needed to keep an eye on everything thats going on during this month.
My Habit of the month for this month is Make a to-do list everyday. This habit can either be timed late at night or early morning . I have found that if I plan the next day then I am too excited to sleep well .
My kids are also now grown up enough that I would like to teach them importance of having a planned day . Once they see my planners up everywhere I am sure they will someday come to know importance of planning their days.
So my habit of the month is to work on my day plan early morning. You can print calendar hang it up or frame it at a visual spot.
Down below you will find links to the March 2016 free monthly Calendar for Desktop , for your tech device and also an artprint .
You will love this March Calendar Art Print , I have used my illustrations to finish this. A bit of rosy and shabby … sorry guys this is how I am feeling this month.
I have created the desktop calendar boxes big enough to place my important files over it. Let me know how this idea worked for you too.
So here is your free calendar to print Download the March Calendar File below
March Calendar to Print
March Calendar Desktop Wallpaper
March Phone Wallpaper
Note: The March Calendar to Print and all prints are size 8×11 inc so they are the perfect size to display on Letter Size Clipboard .
While it is on its way why not show you around our Dream Catcher Creative Workbook . This Free Goal Planner Workbook works wonderfully with the full planner to jot your dreams down. Here is a sneak peak!
Lets face it life gets crazy sometimes and with the pressure to catch up with everything and everyone we find ourselves lost sometimes.
The Dream Catcher Planner is designed to help you focus on the great things in life. Things that matter .
Dream Catcher is designed to help you not only focus on your creativity but is is also takes you step by step through the process of mind mapping the process of Achieving those goals.
Big Dreams and Goals that otherwise look enormous and difficult to achieve are broken into small actionable steps and hence become a reality.
Free Dream Catcher Goal Planner Workbook will help you.
- Mind Map your big dreams
- Break it into small manageable , actionable steps
- Get it all out of your head and onto the paper So you get a visual of your Dream hence making it achievable.
If you love this Workbook and want to take it one step further you can order the full 2016 planner .
Dream Big: This Goal setting planner is designed especially towards achieving your goals. Getting things done bit by bit , get all the jumbled up confusions about how to get things done with a solution right in front of you!
You will Start by Dreaming Big while this life planner will take you towards accomplishing your goals step by step .
“THE GOAL SETTING SYSTEM OF THIS PLANNER WILL MAKE 2016 YOUR MOST PRODUCTIVE YEAR YET!”
TIME TO UPGRADE THE FREE VERSION ?
The complete Planner will include
printable PDF file including a step by step Goal Planning system that I use myself. Includes a step by step guide and printing instructions guide
- -Includes my step by step Goal planning system worksheets.
- -Goal Covers that you can use to separately file or section each Goal if you like.
- -Includes Jan 2016 till Jan 2017 Monthly planning Calendar spreads
- -Includes Weekly Planning pages 5 weeks (Print a set for each month)
- -Includes A Daily Planning page (Print a page for each day)
- -includes Monthly Focus / Planning Pages -Includes Monthly Habit Trackers
ORDER PLANNER HERE
Lately I have been enjoying creating custom portraits in silhouettes . I love to create these Silhouette Portraits and i love how an outline perfectly defines the character traits of a person in a simple illustration . How it defines the little double-chins, perfect button noses, stately foreheads, or gorgeous flowing curls. These people silhouettes are custom designed .
You can view a few of these Silhouette Face Portraits down below and if you need a similar done for you shoot me an email 🙂
sillhouette of a baby
sillhouette of a boy
silhouette of a girl
silhouette of a woman
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