How to Sell Art Online and make money as a digital artist
These past few days I have been focusing more on creating hand painted art beside digital art. Although having Masters in Fine Arts degree up my belt and a gold medal as a painter once i fell in the “trap” of creating digital art I totally shifted my line of work. Now spending 20+ years selling art online I think it is time for me to turn to traditional watercolor and canvas.
A while back I wrote a blog post about selling art online in a blog post ( 16 places to sell stock photos and illustration online) this post alone got me plenty of recognition and was bookmarked and saved by many. Now I wanted to share some of my tips on making money selling your art online. The digital era that we have entered after this pendamic hit us, everyone is goint online!. Artists are also looking for ways to reach out to galleries and many turned to instagram as a resort for sharing their work.
The real fact is that you can not just wake up and start making money online selling art unless you are clear about your objectives as well as few tools understanding. Here are few platforms of my choice when it comes to making money selling art online.
Sell art online free through instagram
When it comes to selling through instagram your first step would be to create a creators account on instagram. Write a compelling bio with the keywords like Art, Artist, Watercolor Artist, Buy Art Online, Art for sale and like wise. The best place to add your keyword is your username as this is the place that Instagram search looks for when someone enters a keyword. Secondly use these keywords as part of your bio when you are writing it. Third point is to add a call to Action that may include DM me , Signup , Download Now or something like that.
Now after you are set up for instagram your next mission is to bring consistency to your posting schedule. Categorize your content in 3-4 buckets that may include work process videos , finished artwork , artwork in use or your personal life. Posting consistently is the key when it comes to increasing your audience and eventually selling art through social media.
How to Sell art online and make money through POD websites
The best way to actually sell your art is on various products. POD stands for Print on Demand websites. These include Zazzle, Cafepress, Gearbubble and Printful. After you open up an account you will have the choice to choose the products on which you want to sell your art on. These can be T-Shirts, Cups, Mugs, Aprons, Bedsheets, Hoodies, Cusions, Pillow Covers, Laptop Sleeves and so many more.
All you have to do is to simply upload your art and place it on pre-made product mockups, add a title set a price and post for sale. Everytime an artwork or product is sold you are rewarded in form of a comission. You really dont have to run after printing or shipping the POD websites will do this for you and you will recieve royalties for every purchase you make.
>>Related post : How to sell art onine and make money
Sell Fine Art online on canvas and as Art Prints
Again if you would like to recieve orders via instagram or your own website, and have it printed and shipped you can make use of the websites that help you sell find art online on canvas and as art prints. A few of these are Zazzle, Cafepress, Artprints , FineArt America.
Using pinterest to drive traffic to your website
However if you choose to sell your art online through your own ecommerce website, you can choose platforms like Shopify, Wix or likewise to create with a few clicks. The improtant task after that is how to drive traffic to your website and make a sale. Many of us during their initial phase of website launch are not ready to invest in facebook ad and google ads to drive traffic to their art portfolio. Pinterest comes in handy ! I have previously shared how I use Pinterest to drive traffic to my website using Tailwind you can read it if you are interested. Otherwise all you have to do is create compelling pinterest long pins , that can be done easily via canva and then have it directly published to your pinterest boards. Want to know about my strategy ? check out this post.
Using Email to sell Art
Once you have a website, or maybe you only have instagram as your point of selling art you can easily setup a mailing list that will help you capture fans and clients. Use Mailerlite or mailchimp as your email list provider and give a signup incentive to your fans. Most popular way is to offer 10% OFF to your subscribers when they sign up. Now start regulerly emailing your fans with the latest updates and offers for your special subscribers. This will help you drive more traffic to your website as well as sales!
>>Related Article : Mailchimp alternative and how to setup newsletter for your blog
Conclusion : If you are wondering how to sell art onine and make money, consistency and a plan of action is the key no matter what path you decide just keep doing it……. Read how I nearly gave up !