I am so excited to be writing this post! , why ? because I know how much value this is going to bring you. If you have an etsy shop or you are thinking about opeing one OR wondering how to start an etsy shop .
Chances are you are struggling with driving traffic to your shop and etsy listings. I was once there… I used to struggle day in and day out and my etsy listings refused to show up in page one or even near that!
And then one day (actually it took years for me to figure it out) I was finally able to figure it out and was able to successfully bring my listings ranking on the first page.
I was blown away! so excited ! the whole world of SEO for Etsy seemed like a foreign language and a divinci code to me before that I wished I would finally figure out. But infact the whole thing is just a matter of a few tweaks. Today I am feeling excited being able to share this with you.
Disclaimer: I am not an EXPERT in SEO and I do not claim to KNOW IT ALL. There can be various ways to show up on etsy’s first page, having tried many ways this is the way that worked for me and I am putting this out there in hope that this will help other struggling Artists and crafters trying to make money online or wondering how to start an etsy shop .
Below are some of the Fundamentals of creating a perfect etsy lising. In my upcoming posts I will be sharing with you the tools that I recommend to help you with the process.
For your very basic understanding The skeleton of an etsy listing consists of the following parts
- The title
- The description
- the tags
- the images
Now lets understand the importance of each of them.
The Etsy listing Title
Etsy provides a space for around 140 characters for you to create a title for the product. in order to create a traffic driving etsy title you can break it into 3 parts.
the middle and the rest
Do your long tail keyword research and place your long tail keyword in the very beginning of the title. A long tail keyword is a specific keyword that describes your product, it has a strong search potential on etsy and also on google and it comprises of 3 or more words.
for the middle and the rest you will place your OTHER keywords that also have strong search potential.
So your title could be something like this
Long Tail Keyword, 2nd Choice keyword, 3rd keyword, 4th keyword, 5 keyword, describing words for rest of space.
In my upcoming posts I will help you discover and find these Long tail, 2nd, 3rd , 4th and 5th keywords.
The description is the place where you will entice and grab your customers attention. Your customer has gone through a process and finally landed to your listing now it is upto you to sell your product. imagine you are walking into a store and a woman comes in front of you she is selling a scarf. How do you imagine she will approach you that you fall in love with the scarf enough to open up your wallet.
Here is a scenario
She walks up to you dangles the scarf in front of your eyes and goes on …..
“This scarf is made of wool, the thickness of the wool is perfect for a scarf and it took me 10 days to make it buy it”
She talks about “How this scarf will benefit you” “How this will help you keep the cold away” and “Why this purchase is going to be a good decision”
There you have it ! she sold you the scarf when she talked about YOU not How .
It is as simple as that.
Craft your description with an attention grabbing statement, followed by the problem provide a solution and then give a call to action.
We will be talking just about these parts of a perfect description in the coming posts.
OK , so now you are at the part which actually makes your shop show up in search results, The Tags!. Remember the perfect title that you crafted? take that title and write various tags out of it , various options and possibilities using the keywords used in the title and dont forget to add the descriptive words as well.
Etsy provides 10 images spaces to upload various photos. Use all of them! this does help in how healthy your etsy listing is . A picture is worth a thousand words use your photo space wisely and tell your story!
Ready to craft your own listing?
Are you an entrepreneur / biz owner who is still trying to figure out the perfect logo that speaks to your brand spirit? Or you love your logo but feel lost when it comes to other graphical aspects of your business side.
You struggle with your designer , or feel lost when it comes to designing your letterhead , product tags , social media posts , social media styling. Somehow and every time you struggle going through canva or in your computer trying to get just the right thing out?
Possibility is that you are missing one essential part of your business that is your brand styling guide.
Do you really need one?
Every Business needs a brand styling guide , be it a startup or a big name . When I started working as a designer my first mistake had been not to create my own brand styling guide. Due to this I know how it feels to be lost trying to figure out where your brand identity lies. Every aspect of your business feels like a brand new design job and nothing matches the next.
Chance are my friend you missed creating a proper brand style guide when you started your online business.
What is a Brand styling guide?
A brand styling guide includes distinct guidelines on how each and every graphical or visual aspect of your company will be handled . It is something you can always refer to when creating your online presence.
- This guide establishes rules for creating the presence of your brand online and in the market. This includes everything from a logo , a visiting card , letter head design, the look of a website and product design.
- Brand styling guide acts as a personal communication guide for your social media , advertising and product design needs.
- Your brand styling guide also serves as a guide for designers , including typefaces and styles to color palette , image use , text and tone and also emotional portrayed by the brand.
Above all a brand style guide brings every aspect of your business together to attract the right sort of clients , compels them to do business with you and enables you to create authority.
Why it is important for your business , blog or shop?
A good brand style guide must capture the essence of your business Your brand identity should speak the essence of your business and must resonate with the core message of your business. It should be something that makes your heart sing when you look at it.
YOUR BRAND IDENTITY MUST REPRESENT YOU AND YOUR BUSINESS
So What is included in a Brand style guide.?
- Below are a few brand styling guide should include
- Overview of brand, including history, vision and personality
- Logo specifications and examples of usage
- Typography palette
- Color palette
- Textures and patterns
- Image use specifications, including photography style
- Letterhead and business card design
- Social media guidelines
I have created a checklist that will help you come up with your brand style guide step by step . This checklist includes exact steps working towards creating your basic style guide which you can always come back to once need arises.
A Brand Board starts with your fonts, Main Colors and Images and Patterns of a same theme across all platforms
Here is an example to show you just that
Social Media Ad
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